Consumer attitude toward sst in banks

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Consumer attitude toward sst in banks

References References Ajzen, I. From intentions to actions: A theory of planned behavior. The theory of planned behavior.

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Organizational Behavior and Human Decision Processes, 50 2— Belief, attitude, intention and behavior: An introduction to theory and research: Measuring and evaluating business students satisfaction perceptions at Public and Private Universities in Jordan.

Asian Journal of Marketing, 3 233— Customer satisfaction and loyalty in E-Markets: A PLS path modeling approach. The Journal of Marketing Theory and Practice, 19 2— Technology-based self-service as an illustration.

Services Marketing Quarterly, 27 157— Toward a conceptualization of customer productivity: The Journal of Marketing Theory and Practice, 15 4— Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior.

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International Journal of Research in Marketing, 28 2— Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: Measuring Business Excellence, 17 133— Assessing the quality of auction web sites.

Paper presented at the System Sciences, Proceedings of the 34th Annual Hawaii International Conference on. The moderator—mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Journal of Personality and Social Psychology, 51 6 Service innovation in the digital age: Key contributions and future directions. MIS Quarterly, 39 1— Personality and Individual Differences, 42 5— The globalization of service work: Comparative Institutional perspectives on call centers: ILR Review, 62 4— A transaction process-based approach for capturing service quality in online shopping.

Journal of Business Research, 59 7—barriers in using self-service technology in supermarkets may affect a consumer’s attitude toward adopting SST. Various studies have investigated the impact of demographics, suggesting that noted that first time experience was a crucial determinant of attitude to SST adoption.

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strongly as expected. Some researchers (Chiu, ; Schlosser, ) identify attitudes towards internet banking to be the consumer‟s positive or negative feelings related to accomplishing the banking behavior on the internet. It can therefore be inferred that customer attitudes can affect the adoption of internet banking.

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Download-Theses Mercredi 10 juin This research has investigated cognitive, demographic, and situational determinants of consumer preference for SST over personnel-in-contact.

Consumer attitude toward sst in banks

The conceptual framework emphasizes the influence of cognitive efforts needed to understand the service and use the technology on preference for SST.