Social Media and Internet Marketing could have never been so interesting without a teacher like him. Humble in nature and who would never back off when asked for help. I, as a student of Iqra University, spent good 4 months with him as my course instruct for social media marketing.
These search engine optimisation SEO tips are what I have compiled for use in digital journalism training; readers of this blog may use them as SEO guide for everyday search optimization work or as basis for a journalism course assignment. How to do keyword research We will research our initial keyword ideas using google.
Google keywords ideas We start with google. We want to jot down these sites and research at alexa. There are seven sites we want to research: Research top sites at Alexa. Which search keywords send traffic to this site?
As an illustration, below is a screenshot of the section that shows top keywords for www. After researching all seven sites at alexa. I recommend two video tutorials if you are new courses in seo writing companies Keyword Planner: Among the suggested keywords, some are relevant to the topic of our blog post, and come with decent search volumes.
So, at this point, we manage to nail down five SEO keywords that we want to target and include in our yet-to-be-written blog post about data visualization. I would also suggest we download the keywords, in the form of an Excel list, and read through them — when writing up the post, you may find some keywords fit nicely in the text flow.
Do we always target those keywords with largest search volumes? However, if you are dealing with a small or lesser-known site, then go for keywords that are less competitive, with search volumes under 1, or follow an appropriate threshold. Before we examine those places, remember this — stuffing too many keywords in the texts is something Google will frown upon, and may incur punishment in the form of lowered search ranking.
While trying to optimize for keywords is not a good idea, between 5 to 10 keywords is a reasonable enough number for SEO optimization. Of greater importance is the placement of our keywords.
Use the following guidelines to place the keywords: Place keyword s in article headline and in subheads. A proper written web article should comes in sections and have informational subheads.
The first paragraph is where Google bot looks more at and, chances are, the first paragraph or part of it will be displayed in the search results along with the page title.
Place keyword s in the last 25 words of your page.
Bold keyword s at least once on your page. Use synonyms or different versions of your keyword. I offer free online journalism courses and that course schedule page shows on page 1 of Google search results for online journalism courses, journalism courses online, journalism online courses.
Beyond on-page SEO keyword research and placement For SEO keywords to work, and work better, your blog post, or online articles in general, should be properly written and formatted following some web writing guidelines. Remember, all these SEO techniques are in vain if a reader finds your article but instantly turns away, seeing chunky texts and hard-to-follow writings.
Other than the above-mentioned places, it is equally important to place keywords in metadata texts for page title and description.
Metadata texts are not viewable to visitors, they can only be read and displayed by search engines. Also, although keyword research and placement is the first and essential step for search engine ranking, keyword alone does not guarantee your article will rank.
Lastly, this post you are reading, SEO tutorial: Keyword research and placement, is itself being optimized using keywords I researched following the strategy we just discussed. Want to learn more about SEO? Check out these popular books at Amazon:$1, for standard training course / $1, for advanced training course Best face to face SEO training and education available Taught in a venue near Bruce Clay, Inc’s headquarters in Simi Valley, Calif.
Now, your team can learn the latest SEO writing strategies easily and quickly. Training sessions can be via webinar or on-site – whatever is more convenient for your company. My customized SEO copywriting classes have helped increase my client’s sales, streamline their process and .
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
There are many aspects to SEO, from the words on.
This Certificate course can be an add-on to the SEO Copywriting Certification training, or taken by itself. Please note this is an advanced training that assuming you understand SEO writing and keyphrase research fundamentals.
Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses. Use your SEO writing skills in any language. All of the material in this SEO copywriting course is in English. And good to know: we can only provide feedback for texts written in English or Dutch.
But of course, the SEO principles are the same for all languages.